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Iceland eats Burgernomics for breakfast

Once again, Iceland has been awarded the dubious honour of being at the top of the Big Mac index. What this means, in practice, is that a Big Mac costs more here than in any other country in the world.

I wonder if there is any connection between this and the fact that McDonald’s food tastes worse in Iceland than in any other country in the world? Honest: never have I tasted food as artificial as at an Icelandic McDonalds. Plus, the service sucks. Take it from one whose first job was slinging burgers at McD’s, and who since then has not been able to call a ‘rag’ a ‘rag’ or ‘garbage’ ‘garbage’ without flinching*.

I guess the moral of the story is: if you must eat a hamburger whilst in Niceland, go for a Tommyburger. You won’t be sorry.

Yes: it’s sunny again. Sigh. So much for my plans to tweak my template, refresh my profile, try to figure out why the colour of the banner in my archives is different from the index page, or catch up on any number of other indoor-related projects. Outdoor activities beckon. Right now it’s a lovely 14°C with just the slightest hint of a breeze. Sunrise today was at 3:26 am and sunset at 11:38 pm.

* They had a special lexicon at McDonald’s – certain words were taboo. ‘Rag’ was always called ‘bar towel’, ‘garbage’ was ‘waste’, and ‘small’ was never to be uttered. Things were not ‘small’ at McDonalds, they were ‘regular’, as in ‘regular fries, sir?’. And when the customer left, we were always required to say something like ‘Hope to see you again soon!’. Predictably, I lasted about as long there as a the fizz in a cup of ‘regular coke’.



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