One of the most bizarre news items of recent days is the one about how Icelandic authorities have refused to take the cider Tempt into sale because they feel the packaging is too lascivious.
Certainly the Tempt Cider people clearly have a fondness for burlesque, and of course using sex in marketing commonplace products is always a bit dodgy in my opinion.
However, while I applaud the Icelandic authorities for banning strip clubs [and NO I do not want to have THAT discussion] I really don’t know what to think about this one.
Frankly, I’m a little surprised that the Icelanders, who have traditionally been known for their no-nonsense approach to sex and sexual conduct, are leaning so heavily towards the puritanical in this matter.
What do you think?
[pic nicked from Eyjan.]