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We haz new sponsors!

Everyone: I’m delighted to introduce our new sponsors – Reykjavík Excursions, whose banner now appears in the right sidebar. That said, an introduction is probably not necessary, since most of you who have been to Iceland will know them already — they are the largest tour operator in Iceland and also operate the FlyBus, the shuttle that takes you from Keflavík airport to Reykjavík.

As many of you will know, finding ways to fund the rather substantial work required to run this website has presented somewhat of a challenge in the past. Companies and institutions here in Iceland have not exactly embraced the premise of sponsorship, nor seen the value inherent in affiliating themselves with a website like this.

Enter Reykjavík Excursions. Back in March, I wrote a post about a trip EPI and I took with them to see the Fimmvörðuháls eruption. A few days later, the RE marketing manager emailed me and asked if I’d like to come in for a meeting. Turns out they’d received such a substantial number of hits from that one post [and, in fact, the one before, in which I said we were planning to take the excursion] that they wanted to propose further collaboration.*

How cool is that? In a country that often seems stuck in the dark ages when it comes to modern media, RE appear to be totally on the ball. Not only that – they’re also incredibly nice. I’m so impressed with what I’ve seen of the company and staff in general — and of course it doesn’t hurt that they love this website and believe in what I’m doing here, and are enthusiastic about being a part of it.

Anyway, what this means is that, in addition to them having a banner up in the sidebar, I’ll be writing the occasional review for them, meaning I’ll be hopping on a tour and then telling you about the experience. Sure beats working for a living — right?

[* And that is because so many of YOU clicked through to their site. So – thank you!]



Comments on this entry are closed.

  • mary June 14, 2010, 12:04 pm


  • Skuli Saeland June 14, 2010, 12:20 pm

    Great news!
    Congratulations Alda, I look forward to be reading about your travels through Iceland with RE

  • Christian Luijten June 14, 2010, 12:21 pm

    Good for you! I’m looking forward to taking the Alda’s Selection Tour 😉

  • Chris June 14, 2010, 12:24 pm


  • joseph June 14, 2010, 12:26 pm

    Wonderful news. Congratulations 🙂

  • Lissa June 14, 2010, 12:44 pm

    Great! Try the Saga Circle Tour. It is one of the ones that runs in the winter, too. Besides, it is difficult not to love anything involving Egill Skallagrímsson.

  • sylvia hikins June 14, 2010, 1:16 pm

    Hey Alda, give yourself a big glass of wine- that is GREAT news. Congratulations. AND well deserved (and about bloody time too!)
    sylvia from viking wirral

  • Robert Hill June 14, 2010, 1:48 pm

    I was never so impressed with a bus ride as that of the night we chose to track down the Aurora Borealis with Reykjavik Excursions. Once out of the city and away from light pollution, ugh (I grew up rural and can even name a few stars), the driver turned off the running lights, and tracked the centerline of the road, stealth to catch sight of the prey. Reasonable enough, in my way of thinking, and then to make it a little more adventurous, turned onto unpaved byways, in search of the darkest of dark. Not here, no, and not there either, circle, back up, that driver cavorted with, handled the bus like a jeep! All in the dark. I was impressed!
    The Aurora Borealis notwithstanding, dim and elusive, the night sky took my breath away. So clear! I was the first to spot a satellite. Me, I did! And then my fellow travelers, one by one, until we had counted a dozen or so. We guessed they converge over the polar orbit, given the number and frequency, beep, beep, beep.
    Oh, it was cold, very cold, past shivering, more like shuddering, and so it came to pass that I actually hugged a bus, the warm engine cover, that is.
    And now they found you. Good for Reykjavik Excursions!
    And good for you, Alda, I am happy when you can step out of the harness of necessity and write of happier things.

  • Jon June 14, 2010, 4:06 pm

    Yippee! I used their services last time and will go out of my way to use them next time. “Its a good thing”, as Martha Stewart would say.

  • PeterRRRRR June 14, 2010, 5:05 pm

    Which Reykjavík Excursions tour would you recommend for those who want to have sex in Icelandic hot pools?

  • alda June 14, 2010, 6:21 pm

    Peter — none. However, I know a good shrink who helps people with their sex-in-hot-pool obsessions. Just sayin.

  • PeterRRRRR June 14, 2010, 6:39 pm

    Alda — Sorry, I just can’t help making the same joke over and over. Was just reading over at Iceland Review about the buzz circulating around the sex-in-hot-pool promotional video. Pretty funny.

  • alda June 14, 2010, 6:50 pm

    Trust me, there is no buzz. I haven’t heard a single person remark on this, except here. However, I did read that IR report and I absolutely, totally agree with the guy who is fed up with marketing officials creating an “image” for Iceland in the name of the entire nation. I have kept my hands off that “Inspired by Iceland” campaign in this space for a reason — I don’t want to piss off any more people than I already have.

    As for that supposed sex in a hot pot scene, personally I don’t find it titillating at all. All I see is just a couple getting their kit off and having fun — no big deal. Neither do I believe that people are going around all over the country humping each other in hot pots. That said, I do object to an image being manufactured of Icelanders being “loose”, a la the “fancy a dirty weekend” campaign, but I don”t really associate that scene with that particular innuendo, because I don’t think it’s THAT suggestive.

  • Mike June 14, 2010, 7:44 pm

    Well done Alda, and like Christian above sign me up for the Alda’s Choices tour – maybe we could have you as our guide?

    Even though I normally don’t do guided tours, I’m a big fan of Reykjavík Excursions. On my last day in Iceland I took an evening trip on the Golden Circle (because you can never get bored of watching Strokkur) with a lovely lady guide who sang old Icelandic songs as we passed through stunning countryside with Hekla glowing on the horizon as the Sun sank in the West. Brilliant!

    BTW. Congratulations also to the whole of Iceland for showing the rest of the world what a tolerant society looks like. After Icelandic politicians unanimously approved legal gay marriage, you’d best be hoping there are no more eruptions for a while – the American fundamentalists would see that as a sign of divine wrath 😉



  • Joerg June 14, 2010, 7:47 pm

    Congratulations! I appreciate their scheduled bus services.

  • Barbara M. June 14, 2010, 10:00 pm

    Hi, Alda….. good for you, and good for RE for figuring out what you are singlehandedly doing for the Icelandic economy! Last Spring my husband and I planned a trip to Iceland and took several tours via RE just on the basis of the fabulous pictures on your blog! (And I came to your blog looking for Icelandic knitting….. found that in Iceland, too!) We had a fabulous time and have steered quite a few Americans to your spectacular country. We will be back, and we’ll take more RE tours!

  • alda June 14, 2010, 10:12 pm

    Thanks Barbara! I’m delighted to hear that. 🙂

  • Nancy June 15, 2010, 1:45 am

    Congrats! Well deserved!

  • Col Matheson June 15, 2010, 3:20 am

    Congratulations Alda, it is very encouraging to see another forward looking Company choosing to join the IWR.

  • Luna Sea June 15, 2010, 4:36 am

    Congrats…well deserved!

  • Jeff Garland June 15, 2010, 7:50 am

    I’m happy for you that you now have a great sponsor.
    If they had one of these they’d be even greater ??
    Has anyone got one in Ísland? :-/