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Nighttime dips

AAH arrived home from work at around 1.15 in the morning last night and announced she was going swimming.


Yup indeed, turns out that Laugardalslaug is offering nighttime swimming all this week. In other words, they’re open 24/7. Admission costs ISK 1,000 as opposed to the regular ISK 300 or so.

This 24/7 trend has swept across Iceland in the last few months. Recently there was a report on the news that something like 50 grocery stores in the Greater Reykjavík Area [pop. 180,000 or so] were open around the clock.

Which seems totally unnecessary.

This, however, is a pretty cool idea. Although I do wonder why they’re offering it now, and not around Midsummer Night, when we have daylight 24/7.



Comments on this entry are closed.

  • Easy July 22, 2010, 1:41 pm

    I think this is a great idea but I also think they should have done this last month.
    As for the supermarkets oppening 24/7 it’s a very simple marketing and money saving technique. Refrigerators and heating systems have to be on 24/7 anyways, because of security and security camaras lights in supermarkets are on anyways during the night, at least most of them, and they have to pay security guards anyways during the night; if you notice there is no regular personnel, only guys from securitas are working after 9 or 10, security gurds have to be pay even if the shops are closed, so they better have the shop open; if they are paying for lighst anyways(power), refrigerators are on anyway(power), and gurds anyways, they just put gurds to work and they have it open and whatever money comes in during the night is good. They might have to end up paying a little extra for security but it is still profitable for them(tax deductible). And its a great adverisement so, they save in advertisement too.
    Talking about power, is there any update or news on the Magma affair?

  • Sigvaldi Eggertsson July 22, 2010, 2:37 pm

    Alda, most of the stores that are open 24/7 are the Select stations and 10-11 and neither can be considered real grocery stores, being high priced and with no service, more like the “sjoppa”
    That leaves us with the 2 Hagkaup stores and that can not be considered much in a city of over 200 000 people especially as you have a lot of people that are working shifts or who are otherwise unable to do their shopping in the ordinary hours.
    When the 10-11 started their 24/7 experiment they found that there was little extra cost as they already had to man the stores with security people and staff to stock the shelves.
    As for the Laugardalslaug, somebody wanted the pools to stay open 24/7 so this is an experiment in if that is at all possible.

  • kevin oconnor,waterford ireland July 22, 2010, 3:32 pm

    We have a 24/7 Tesco in Ardkeen for Waterford pop 50,000 probably for the above reasons shelf stacking,insurance etc just have to bridge that 8-9 hour gap, saving nickels,saving dimes working till the sun don’t shine I’m going back one day to blue Bayou ta la tra la la la.

  • Charlie July 22, 2010, 3:43 pm

    @Sigvaldi Eggertsson:

    Nóatún grocery stores are also open 24/7.

  • SOe July 22, 2010, 6:19 pm

    That´s an idea! Finally, I will get a whole 50-meter-line just for myself! Wait – I can have that during the day too. This never ever happens in Germany. I would have to rent the whole swimming pool to get that! 🙂
    As for the shops – I do not need 24/7 but a bit before 10 a.m. and after 6 p.m. is nice. I was so shocked the first time I was standing in front of a grocery store and it did not open before 11:30 a.m. during the week!

  • hildigunnur July 23, 2010, 12:16 am

    Sigvaldi, well the argument about people that work the night shift doesn’t hold water, I don’t know of any shift that keeps on from 9 in the morning till 9 at night (Nóatún’s old opening hours). Well, maybe unglæknar…

  • Vikingsson July 27, 2010, 9:38 pm

    Nighttime swimming is a nice idea if they can justify the expense in which case why not.
    Now when I was last there unless I went swimming at noon it was pretty much always nighttime. 🙂 winters are like that and what a treat to swim outdoors in winter. You guys have great pools.